The successful candidate will be responsible for developing innovative ways to attract new customers, increase sales, strengthen customer loyalty and grow the visibility of the group. The role will have a strong focus on digital marketing, social media advertising, promotions, partnerships and practical sales-generating initiatives.
The ideal candidate should be commercially minded and able to turn marketing ideas into measurable increases in customers, sales and revenue.
Job Summary
- Employer: Mjuza Group of Companies
- Job Type: Full-time
- Location: Maseru, Lesotho
- Category: Marketing
- Closing Date: 2026-10-06
Key Responsibilities
- Develop and implement effective marketing strategies for all businesses within the group.
- Manage and grow the company’s presence on all relevant digital platforms.
- Create and coordinate engaging advertisements, promotional campaigns, videos, product posts and other marketing content.
- Run targeted social media advertising campaigns aimed at attracting customers and generating sales.
- Identify the most effective digital platforms and marketing channels for each business.
- Monitor advertising performance and adjust campaigns to achieve better results.
- Develop creative campaigns around tyres, motor spares, fuel, transport services, special offers and seasonal promotions.
- Develop innovative strategies to increase sales and attract new customers.
- Identify potential customer groups and develop campaigns specifically targeted at them.
- Develop promotions, discounts, loyalty initiatives and special offers that encourage customers to buy.
- Work closely with sales and operational teams to convert marketing leads into actual sales.
- Develop strategies to increase repeat business and customer retention.
- Identify opportunities to cross-sell products and services across the group-for example, tyres, spares, fuel and transport-related services.
- Track marketing activities against actual sales and customer growth.
- Identify new business opportunities, markets, customers and potential revenue streams.
- Develop relationships with companies, fleet operators, garages, workshops, transport companies, government/private organisations and other potential corporate customers.
- Develop partnership and referral opportunities that can generate additional business.
- Research competitors and market trends and recommend ways for the group to remain competitive.
- Identify opportunities for new products, services, promotions or business ventures.
- Prepare business development proposals and presentations where required.
- Constantly develop new and innovative ways of attracting customers.
- Introduce creative campaigns, competitions, giveaways, customer loyalty programmes and promotional events.
- Explore new technologies and digital tools that can improve marketing and customer engagement.
- Look for opportunities to use customer data and market information to improve sales.
- Keep the company ahead of competitors by identifying new marketing trends and customer preferences.
- Strengthen and maintain a consistent brand image across all companies in the group.
- Ensure that advertising, signage, social media and promotional materials present a professional image.
- Coordinate the development of marketing materials, including posters, flyers, banners, videos and digital content.
- Promote the group as a trusted and competitive provider of automotive and related services.
- Develop strategies for engaging customers through social media and other communication channels.
- Monitor customer feedback, comments and reviews and ensure that issues are escalated and addressed appropriately.
- Develop customer databases and communication campaigns where appropriate.
- Use WhatsApp and other digital channels to communicate promotions, new products and services to customers.
- Conduct regular market and competitor research.
- Monitor pricing, promotions and marketing activities of competitors.
- Track key marketing and business development performance indicators.
- Prepare regular reports on campaigns, leads, customer growth and sales performance.
- Analyse which marketing activities generate the best return on investment.
- Present recommendations to management based on market and sales data
Requirements
- Bachelor’s degree in Marketing Management, Sales, Communications or a related field.
- At least 3-5 years’ experience in marketing, sales, business development or a related role.
- Demonstrated experience in digital and social media marketing, particularly Facebook and Instagram.
- Experience developing and managing paid advertising campaigns is an advantage.
- Experience in the automotive, transport, fuel, retail or related industries will be an advantage.
- Proven track record of generating customers and increasing sales through marketing or business development initiatives.
- Experience with customer relationship management and market research is an added advantage.
How to Apply
Frequently Asked Questions
What qualifications or education do I need to become a Marketing & Business Development Manager in Lesotho?
Most employers require a Bachelor's degree in Marketing, Business Administration, or a related field. Professional certifications like CIM or digital marketing credentials from recognized institutions strengthen your profile. Prior experience in sales, marketing, or business development roles is typically essential.
What are the typical day-to-day responsibilities of this role?
You will develop marketing strategies, manage client relationships, and identify new business opportunities. Daily tasks include coordinating campaigns, analyzing market trends, and preparing proposals for potential clients. You will also collaborate with internal teams to ensure brand consistency and revenue growth.
How does local work culture in Lesotho affect this position?
Lesotho's business environment values strong personal relationships and networking, so face-to-face meetings and community engagement are crucial. Punctuality and respect for hierarchy are expected in professional settings. Understanding local customs and being proficient in Sesotho can significantly enhance your effectiveness.
What career progression opportunities exist for Marketing & Business Development Managers in Lesotho?
With proven results, you can advance to senior management roles such as Marketing Director or Chief Commercial Officer. Some professionals transition into entrepreneurship or consulting within the SADC region. Continuous upskilling in digital transformation and data analytics accelerates promotion prospects.
What benefits are typically offered for this type of full-time position?
Standard benefits usually include annual leave, medical aid contributions, and pension schemes, though specifics vary by employer. Larger companies may offer performance bonuses and professional development allowances. Always clarify benefit details during your interview process.
How should I apply, and what do Lesotho employers look for in candidates?
Submit a tailored CV and cover letter highlighting measurable achievements in revenue growth or market expansion. Employers prioritize candidates with local market knowledge, strong communication skills, and a proven track record in building sustainable business relationships. Prepare for competency-based interviews and be ready to demonstrate your strategic thinking.