Job Summary
- Employer: All Saints English Medium School
- Job Type: Full-time
- Location: Mafeteng, Lesotho
- Category: Marketing
- Salary: negotiable
- Closing Date: 2026-10-09
Key Responsibilities
- Develop and implement marketing strategies to attract new students.
- Promote the school through print, digital, and community channels. Manage the school’s branding, image, and promotional materials.
- Organise open days, school tours, and outreach activities.
- Identify and engage potential donors, sponsors, and partners.
- Organise fundraising events and campaigns in support of school programmes and infrastructure. Prepare fundraising proposals and donor reports.
- Maintain strong relationships with donors and ensure proper reporting on fund utilisation.
- Build and maintain a positive public image of the school.
- Serve as the point of contact for media relations and public communications.
- Manage the school’s website and social media platforms.
- Prepare press releases, newsletters, and official communications.
- Create engaging content (photos, videos, stories) for promotion.
- Plan and coordinate school events, campaigns, and ceremonies.
- Advise the Principal on marketing, fundraising, and public relations strategy.
- Track and report on the effectiveness of marketing and fundraising initiatives.
Requirements
- Bachelor’s Degree in Marketing, Public Relations, Communications, Business Administration, or a related field.
- Minimum of 2-5 years’ relevant experience in marketing, fundraising, or public relations.
- A portfolio of evidence showcasing past marketing/design/content work.
- Proven hands-on ability to run social media platforms and design using tools such as Canva.
- Confident written and spoken communication.
- Experience in an educational or non-profit environment is an advantage.
- Valid police clearance and contactable references required.
Salary
negotiable
How to Apply
Phone: +26659518822
Frequently Asked Questions
What qualifications do I need to become a Marketing, Fundraising and Public Relations Officer at a school in Lesotho?
Most employers require a diploma or degree in Marketing, Communications, Public Relations, or Business Administration from institutions like NUL or Limkokwing. Relevant certifications in digital marketing or fundraising from recognized bodies strengthen your application. Prior experience in education or nonprofit sectors is highly valued.
What are the typical day-to-day responsibilities in this role?
You will manage social media campaigns, design promotional materials, and organize fundraising events like school fairs or donor dinners. Daily tasks include writing press releases, maintaining parent and community relationships, and tracking enrollment trends. You also represent the school at local business forums and community gatherings.
How does work culture in Lesotho schools typically affect this position?
Lesotho schools value strong community ties, so expect to work closely with parents, traditional leaders, and local businesses. Punctuality and respect for hierarchy are important, and you may need to communicate in both English and Sesotho. Fundraising success often depends on personal networks and relationship-building over time.
What career progression opportunities exist for marketing professionals in Lesotho's education sector?
With proven results, you can advance to Senior Marketing Manager or Head of Admissions and Communications. Some professionals transition to international school networks or move into NGO development roles. Building a strong portfolio of successful campaigns opens consulting opportunities with multiple schools.
What benefits are typically offered for full-time marketing roles in Lesotho schools?
Benefits vary by employer but often include paid annual leave, partial medical aid contributions, and pension scheme enrollment through LNDC or private providers. Some schools offer tuition discounts for staff children and professional development allowances. Always confirm specific benefits during your interview process.
How should I apply, and what do Lesotho employers look for in candidates?
Submit a tailored CV and cover letter highlighting measurable achievements in marketing or fundraising, not just duties. Employers seek candidates with local network connections, strong writing skills, and evidence of event management success. Prepare a portfolio showing campaigns, social media growth, or funds raised.