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12 hours ago
Job Summary
- Employer: Mak’aya Café’ Marabeng
- Job Type: Full-time
- Location: Maseru, Lesotho
- Category: Marketing
- Closing Date: 2026-10-23
Key Responsibilities
- Content Creation: Produce highly engaging Reels, TikToks & photography showcasing our menu, Basotho cuisine blends, & vibrant café’ atmosphere.
- Campaign Execution: Plan & run local awareness campaigns, promotions & coordinate influencer partnerships.
- Performance Tracking: Analyze engagement metrics & prepare monthly marketing reports to scale what works.
Requirements
- Content Creation: Produce highly engaging Reels, TikToks & photography showcasing our menu, Basotho cuisine blends, & vibrant café’ atmosphere.
- Campaign Execution: Plan & run local awareness campaigns, promotions & coordinate influencer partnerships.
- Performance Tracking: Analyze engagement metrics & prepare monthly marketing reports to scale what works.
- Experience: 1 – 3+ years of experience in digital marketing, social media management or content creation. Experience in the Food & beverage or hospitality industry is a major plus.
- Skills: Strong copywriting, basic graphic design (Canva / Photoshop) & mobile video editing skills.
How to Apply
Apply by email: alotzeegroup@gmail.com
Phone: +266 5935 4421
Phone: +266 5935 4421
Frequently Asked Questions
What qualifications or education do I need to become a Marketing Specialist in Lesotho?
Most employers require a diploma or degree in Marketing, Business Administration, or Communications from institutions like NUL or Limkokwing University. Practical skills in digital marketing, social media management, and basic graphic design are increasingly valued. Certifications in Google Analytics, Meta Blueprint, or HubSpot can strengthen your application.
What are the typical day-to-day responsibilities of a Marketing Specialist at a café or hospitality business?
You will manage social media accounts, create content for Instagram and Facebook, and coordinate promotional campaigns to attract customers. Daily tasks include engaging with customers online, tracking campaign performance, and collaborating with staff on events or seasonal offers. You may also handle basic photography, design menus, and build relationships with local influencers.
How does workplace culture and employer expectations differ in Lesotho compared to other countries?
Lesotho employers often value personal relationships and community reputation, so networking and references carry significant weight. Punctuality and respect for hierarchy are important, though flexibility is common in smaller businesses like cafés. You may be expected to wear multiple hats and adapt quickly to changing priorities.
What benefits are typically offered for full-time marketing roles in Lesotho?
Benefits vary by employer but often include annual leave as mandated by labour law, and some larger companies offer medical aid or pension contributions. Smaller establishments like cafés may provide meals, transport allowances, or performance bonuses instead of formal benefits. Always clarify benefits during the interview process.
What career progression opportunities exist for Marketing Specialists in Lesotho?
With experience, you can advance to Marketing Manager, Brand Manager, or open your own agency serving local businesses. Specialising in digital marketing or tourism marketing opens doors in growing sectors. Some professionals transition into sales management, entrepreneurship, or consulting roles across SADC markets.
How should I apply for marketing roles in Lesotho, and what do employers look for?
Submit a concise CV with a portfolio showing social media campaigns, designs, or content you have created. Employers look for creativity, local market understanding, and proof you can drive customer engagement. Follow up in person if possible, as face-to-face connections often influence hiring decisions in Lesotho.