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Marketing Management at TWGI
Company: TWGI
Company: TWGI
TWGI
POSITION: MARKETING MANAGEMENT
Job Summary
- Employer: TWGI
- Job Type: Full-time
- Location: Maseru, Lesotho
- Category: Marketing
- Closing Date: 2026-10-12
Key Responsibilities
- Developing and implementing marketing campaigns and strategies.
- Promoting products and services to potential customers.
- Managing the company’s social media pages and online presence.
- Creating and coordinating marketing content, such as posters, adverts, emails and social-media posts.
- Conducting market research to understand customer needs and competitors.
- Identifying new sales and marketing opportunities.
- Communicating with customers and responding to enquiries.
- Supporting sales activities and helping achieve sales targets.
- Organising promotional events, exhibitions and campaigns.
- Building and maintaining relationships with customers and business partners.
- Monitoring marketing campaigns and preparing reports on results.
- Managing marketing materials and ensuring the company has a consistent brand image.
- Working with the sales team and other departments to achieve business goals.
- Keeping up with market trends and changes in customer behaviour.
Requirements
- Diploma in Marketing, Business Administration/Management, Communications, or a related field.
- Previous marketing or sales experience is an advantage.
- Strong written and verbal communication skills.
- Good customer-service and interpersonal skills.
- Knowledge of social media marketing (Facebook, Instagram, TikTok, etc.).
- Basic knowledge of digital marketing and online advertising.
- Ability to create or coordinate marketing content.
- Good computer skills, including Microsoft Office.
- Ability to conduct market research and identify customer needs.
- Good planning, organisation and time-management skills.
- Creative and able to develop marketing ideas and campaigns.
- Ability to work independently and as part of a team.
- Ability to meet deadlines and marketing targets.
How to Apply
Apply by email: sales3@twgi.co.ls
Frequently Asked Questions
What qualifications or education do I need for a Marketing Management role in Lesotho?
Most employers require a Bachelor's degree in Marketing, Business Administration, or Communications from institutions like NUL or Limkokwing. Professional certifications from the Chartered Institute of Marketing or digital marketing credentials strengthen your application significantly.
What are typical day-to-day responsibilities in Marketing Management?
You will develop marketing strategies, manage social media campaigns, coordinate with sales teams, and analyze market trends. Regular tasks include budget management, brand oversight, and reporting to senior leadership on campaign performance.
How does local work culture in Lesotho affect marketing roles?
Lesotho workplaces value respect for hierarchy and relationship-building with stakeholders. Punctuality is important, and you should expect collaborative environments where community connections and local market knowledge are highly respected.
What career progression paths exist for Marketing Managers in Lesotho?
With experience, you can advance to Marketing Director, Chief Marketing Officer, or General Management roles. Some professionals transition into consulting or establish their own agencies serving the SADC region.
What benefits are typically included in full-time marketing positions?
Standard packages usually include annual leave, medical aid contributions, and pension schemes through local providers. Some employers offer performance bonuses, professional development allowances, or transport subsidies depending on company size.
How should I apply and what do Lesotho employers look for in candidates?
Submit a tailored CV highlighting measurable achievements and local market experience through email or company portals. Employers prioritize candidates who demonstrate creativity, data literacy, bilingual communication skills, and understanding of Basotho consumer behavior.