SALES REPRESENTATIVE – Business Software Craftsmen (BSC)

Most employers require a minimum of a high school diploma or LGCSE, though a diploma or degree in business, marketing, or a related field is often preferred. Previous sales experience or customer service roles can significantly strengthen your application. Proficiency in English and Sesotho is typically essential for local market engagement.

Your day usually involves prospecting new clients, conducting product demonstrations, and following up on leads via phone, email, or in-person meetings. You will also prepare sales proposals, negotiate contracts, and maintain accurate records in a CRM system. Regular reporting to sales managers and collaboration with technical teams to address client needs are standard expectations.

Lesotho's business culture values relationship-building and personal trust, so face-to-face meetings and networking are crucial for success. Punctuality and professional dress are important, though flexibility is often shown for travel and client schedules. Employers generally expect loyalty, respect for hierarchy, and strong communication skills.

With strong performance, you can advance to Senior Sales Representative, Sales Team Leader, or Sales Manager positions within two to five years. Some professionals transition into business development, account management, or marketing roles. Gaining software or technical sales expertise can open doors to regional or international opportunities.

Standard benefits usually include annual leave, sick leave, and public holidays as mandated by Lesotho labour law. Some employers offer medical aid contributions, pension schemes, or performance-based incentives, though this varies significantly by company size and sector. Commission structures are common in sales roles to supplement base compensation.

Submit a concise CV highlighting sales achievements and relevant experience, accompanied by a tailored cover letter demonstrating knowledge of the company and industry. Employers prioritize candidates with proven track records, strong interpersonal skills, and familiarity with local business networks. Prepare for interviews that assess your sales approach, resilience, and ability to handle rejection professionally.